About ThinkrBelle
A scalable, no-nonsense resource
Whether you are in the life sciences sector trying to deepen the adoption of your digital solutions, or at a tech company trying to get into the pharma space, we help you accelerate your commercialization journey.
Founded in 2023, our mission is to advance the use of life-changing technology in healthcare by bridging the gap between innovative startups and pharma companies.
Our experts have lived experience as senior executives in biopharma (in marketing, sales, medical affairs, regulatory, payor stakeholders and patient engagement) as well as in pharma/health tech. We’ve been around the block and know how to bring practical solutions to your tough challenges.
We're a scalable, no-nonsense resource that you can call on for discrete projects, or for guidance on the fly. We can also act as “fresh eyes”, and be your personal sounding board as you establish your path forward, turning your ideas into reality. We don’t like to stay forever --- we come and go as you need us. Expect a versatile, results-oriented approach with access to experts you don’t normally have in your current team.
Orchid Jahanshahi
ThinkrBelle founder, advisor & investor
As a seasoned commercial leader in pharma and biotech, Orchid brings a unique cross-expertise between the life sciences and tech/startup communities. With deep experience in marketing management, sales management and global brand strategy at six Fortune 500 pharma companies, she helped bring numerous specialty and primary care treatments to healthcare professionals and patients across various therapeutic areas including neuroscience, multiple sclerosis, cardiovascular, wound care, oncology and hematology.
Sigrun Watson
ThinkrBelle senior advisor & investor
As senior advisor at ThinkrBelle, Sigrun brings over 27 years of diverse commercial healthcare strategy and leadership experience (both in Canada and global) at multiple Fortune 500 companies including Nestle, Lilly Pharmaceuticals, Novartis Pharmaceuticals, GSK (GlaxoSmithKline), Nycomed (Now Takeda Pharmaceuticals), and Eisai Pharmaceuticals. Sigrun's experience spans pharma, nutraceuticals, cosmeceuticals (consumer personal care), diagnostics, medical devices and health tech start-up (from early product/drug development to legacy product and portfolio management). After holding multiple progressive leadership roles in marketing, operations, and sales management, Sigrun's most recent (Global) roles were VP sales and marketing at genetics/SaaS tech start-up Inagene Diagnostics, and chief revenue officer at biotech Ceapro Inc.)
Marty Eustace
ThinkrBelle senior advisor & marketing strategy
Marty is a seasoned marketing and sales leader with more than 20 years of experience in the pharmaceutical industry. Her expertise spans strategic planning, stakeholder engagement, product lifecycle management, and successful product launches across a range of therapeutic areas. She has held progressive leadership roles in both marketing and sales operations, consistently driving growth through smart strategy and relationship-building. Marty approaches every mandate with curiosity, a collaborative mindset, and a focus on delivering value to patients and providers alike.
Jennifer Elia
ThinkrBelle senior advisor & Workplace Wellness / Founder, JewellWorks
Jennifer is a workplace wellness and group benefits strategist with over two decades of experience leading national teams in HR, disability management, and employee health. She is the founder of JewellWorks, where she helps employers and health solution providers design wellness strategies that support mental well-being, performance, and workforce sustainability. She also serves as a senior advisor at Excellence Canada and volunteers as a Committee Chair with Unsinkable, a mental health charity. Jennifer holds an honours degree in Health and Psychology from Queen’s University and is certified in workplace wellness, HR, and mental health leadership.
Tracey Cauley
ThinkrBelle senior advisor
As a ThinkrBelle advisor and the managing director of Jump! Learning, Tracey brings 36 years of progressive medical, marketing, sales, change management and training experience. She has consulted with biotech and small to large pharmaceutical clients since 2011. Previously, Tracey was co-founder and managing director of Cadence Learning, a certification company for PSP professionals.
Tracey is a dynamic, transformative leader who is passionate about championing organizational effectiveness, learning and human capital initiatives. She also brings an analytical problem-solving approach to quickly synthesize information, envision and design innovative solutions, and execute with urgency. Negotiating partnerships and alliances, uniting diverse agendas to a common goal, is a skill Tracey brings to all her engagements, and demonstrates a keen ability to capture opportunities and catapult new ventures. With her clients, Tracey also aims to optimize team dynamics, inspire and empower others to perform at their best.
Join us!
We’re growing! If you’ve had a senior role in pharma or tech, and are interested in being a ThinkrBelle advisor, we want to hear from you. > Drop us a line.