About ThinkrBelle
A scalable, no-nonsense resource
Whether you’re in the life sciences sector trying to deepen the adoption of your digital solutions, or at a tech company trying to enter the pharma space, we help you accelerate your commercialization journey.
Founded in 2023, our mission is to advance the use of life-changing technology in health care by bridging the gap between innovative startups and pharma companies.
Our experts have lived experience as senior executives in biopharma (in marketing, sales, medical affairs, regulatory, payor engagement, and patient experience), as well as in pharma and health tech. We’ve been around the block and know how to bring practical solutions to your toughest challenges.
We're a scalable, no-nonsense resource you can call on for discrete projects or guidance on the fly. We can also act as “fresh eyes” and be your personal sounding board as you establish your path forward, turning your ideas into reality. We don’t like to stay forever—we come and go as you need us. Expect a versatile, results-oriented approach with access to experts you don’t normally have on your current team.
Orchid Jahanshahi
ThinkrBelle founder, advisor & investor
As a seasoned commercial leader in pharma and biotech, Orchid brings a unique cross-expertise between the life sciences and tech/startup communities. With deep experience in marketing management, sales management and global brand strategy at six Fortune 500 pharma companies, she helped bring numerous specialty and primary care treatments to healthcare professionals and patients across various therapeutic areas including neuroscience, multiple sclerosis, cardiovascular, wound care, oncology and hematology.
Sigrun Watson
ThinkrBelle senior advisor & investor
As senior advisor at ThinkrBelle, Sigrun brings over 27 years of diverse commercial healthcare strategy and leadership experience (both in Canada and global) at multiple Fortune 500 companies including Nestle, Lilly Pharmaceuticals, Novartis Pharmaceuticals, GSK (GlaxoSmithKline), Nycomed (Now Takeda Pharmaceuticals), and Eisai Pharmaceuticals. Sigrun's experience spans pharma, nutraceuticals, cosmeceuticals (consumer personal care), diagnostics, medical devices and health tech start-up (from early product/drug development to legacy product and portfolio management). After holding multiple progressive leadership roles in marketing, operations, and sales management, Sigrun's most recent (Global) roles were VP sales and marketing at genetics/SaaS tech start-up Inagene Diagnostics, and chief revenue officer at biotech Ceapro Inc.)
Tracey Cauley
ThinkrBelle senior advisor
As a ThinkrBelle advisor and the managing director of Jump! Learning, Tracey brings 36 years of progressive medical, marketing, sales, change management and training experience. She has consulted with biotech and small to large pharmaceutical clients since 2011. Previously, Tracey was co-founder and managing director of Cadence Learning, a certification company for PSP professionals.
Tracey is a dynamic, transformative leader who is passionate about championing organizational effectiveness, learning and human capital initiatives. She also brings an analytical problem-solving approach to quickly synthesize information, envision and design innovative solutions, and execute with urgency. Negotiating partnerships and alliances, uniting diverse agendas to a common goal, is a skill Tracey brings to all her engagements, and demonstrates a keen ability to capture opportunities and catapult new ventures. With her clients, Tracey also aims to optimize team dynamics, inspire and empower others to perform at their best.
Marty Eustace
ThinkrBelle senior advisor & marketing strategy
Marty is a seasoned marketing and sales leader with more than 20 years of experience in the pharmaceutical industry. Her expertise spans strategic planning, stakeholder engagement, product lifecycle management, and successful product launches across a range of therapeutic areas. She has held progressive leadership roles in both marketing and sales operations, consistently driving growth through smart strategy and relationship-building. Marty approaches every mandate with curiosity, a collaborative mindset, and a focus on delivering value to patients and providers alike.
Jennifer Elia
ThinkrBelle senior advisor
As ThinkrBelle's Senior Advisor, Workplace Health & Benefits, Jennifer Elia helps HealthTech companies navigate the group benefits & wellness landscape so they can scale smarter. She brings 20+ years of experience in workplace wellness, disability management, consulting and product development curated from leadership roles at Canada Life, RBC Insurance and SunLife. What sets Jen apart is her rare dual perspective: in addition to building solutions with top insurers, she’s led HR teams, managed multi-million dollar benefit plans, and developed an award-winning mental health strategy. Her insider-insight and trusted network turn industry complexity into clear, actionable guidance that drives growth, and builds employer trust. Jen is the Founder of JewellWorks Consulting and serves as the Head of Growth and Partnerships at Excellence Canada.
Susannah Howard
Senior omnichannel advisor
With 19 years of pharmaceutical experience spanning oncology, nephrology, hematology, pain and infectious diseases, Susannah is a versatile and global commercial leader who transforms insights into results. She doubled sales of a post-launch brand, won the Director’s Award for “Creating Value for Patients, Staff and Stakeholders,” and is known for uniting teams to deliver meaningful impact.
Passionate about building learning cultures, she has embedded feedback-driven practices that improved effectiveness across organizations. Her specialties include insight generation, brand strategy, problem-solving, performance analysis and cross-functional leadership. With a strong grounding in both science and strategy, Susannah thrives at the intersection of patient impact and business growth, driving innovation and sustainable success.
